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I live in the Sierra Nevadas' [not far from Yosemite National park] in an area of extreme outdoor sports-oriented activity. While MSR manufactures very high quality backcountry gear, here in the Sierras' the most reliable and best selling water purifier is the STERI-pen, more effective, lower failure/breakage rate, it easily outsells the MIOX. I'm talking; high-volume sales, under real life usage conditions, from a large end-user base, ad copy always looks great and sounds impressive, but in the real world your personal health is on the line.
 
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