Most people prefer brand names off course ... whether it is a Maxpedition bag, or a Leatherman multitool, or a Fenix light, most people lean towards proven brands they can bet their life on. On the other hand, sometimes it seems to me that some people go overboard and turn things into a collector's hobby, not really preparedness. They may buy expensdvie gear and enjoy it for a while , and then buy another, and then another On the other hand many others like me have gotten away with cheaper gear that did not break my bank account. And it is working. I understand that survival situations require the best there is, but for many folks like me , commuting between home and office, I really don't need some $100 knife or $200 bag. Chinese and other cheaper goods are now coming in several degreess of quality. None of them is comparable to the real stuff, but some are OK for getting by. Remeber that sometimes you need to leave your pricy stuff behind, like when you air-travel to foreign countries. It is then a good idea to search for some "reasonable" (not super ) tools and gadgets that will get the job done. In You Tube I saw a guy assembling a BOB and in it was a no-brand multitool. He was right when he said ( it gets the job done) I have several of these for years now and they are still OK. I broke one of them trying to pry a rusted metal door, but then agin NO multitool is made for this purpose. Funny thing is that even after it broke, I still have one arm as a swiss army knife LOL. Luckily it is the arm that has the big blade, smnll blade and flat screwdriver. That is what I need most of the time. Again, I am not promoting these for someone who is going to the moon. I am suggesting them for day to day chores. They preserve the pricy ones for real emergencies and tougher jobs. It is true that you get what you pay for, but some of these are really not that bad. I have a collegue at work who bought one for ~ $6 and uses it at work for the pliers and screwdriver. If you are careful to choose the "less junky" among them you maybe surprized what it can do for the money you have paid. Mine are generally around $10-20 range and I am so satified I bought 3 extra to store as spares. They are beginning to go higher in price.